Who We Are

Forever 19 is more than a clothing brand. We are a not-for-profit community project created in memory of our son, Ethan, who tragically lost his life to mental health struggles at just 19 years old.

Everything we do is driven by one simple purpose: to keep Ethan's memory alive while helping to create a future where no young person feels they have to face their struggles alone.

Our clothing is designed to start conversations, inspire hope and remind people that it's okay to talk, ask for help and support one another. Every purchase helps us continue building Forever 19, developing new projects, organising community events and expanding the support we can offer as we work towards becoming a registered charity.

Our Story

Forever 19 was born from unimaginable loss.

When we lost Ethan, our world changed forever. Like so many families affected by suicide, we were left searching for answers while trying to find a way to turn heartbreak into something positive.

What started with a charity football match organised by Ethan's friends has grown into a community of people who believe that talking about mental health saves lives. Together, we've already raised thousands of pounds for mental health causes, and that journey inspired us to create Forever 19.

This isn't just about clothing. Every design carries a message of hope, resilience, strength or kindness. They're made to spark conversations that might otherwise never happen, because sometimes a simple question or conversation can make all the difference.

Ethan will always be Forever 19, but his story continues through every person who wears our designs, supports our mission and helps us spread awareness.

Made With Purpose

Every design we release has meaning.

We don't follow fast fashion or chase trends. We create clothing that people can connect with—designs that represent strength through difficult times, self-belief, hope and the importance of looking after your mental wellbeing.

As a not-for-profit organisation, every pound we generate is reinvested into Forever 19. It helps us grow our projects, raise awareness, support our community and continue our journey towards becoming a registered UK charity.

Join Our Journey

Whether you've experienced loss yourself, support someone living with mental health challenges, or simply believe that every conversation matters, you're welcome in the Forever 19 community.

Thank you for taking the time to learn about our story and for helping us ensure Ethan's legacy continues to make a difference.

If you'd like to get in touch, collaborate with us or simply say hello, we'd love to hear from you.

Email: info@forever19.co.uk