OUR STORY · OUR PURPOSE · ETHAN'S LEGACY
More Than Clothing.
A Reason to Talk.
Forever 19 was created in memory of Ethan — our son, our friend and a young man who will always be at the heart of everything we do.
WHO WE ARE
Turning love and loss into positive action
Forever 19 is a Community Interest Company created in memory of Ethan, who died in June 2024 aged 19 after struggling with his mental health.
But Ethan's story is about far more than how he died. He was our son, a friend and a young man with a personality, a sense of humour, people who loved him and a future ahead of him. We want people to know Ethan the person, not simply the circumstances in which we lost him.
His memory has become the foundation for something positive: bringing people together, making mental health easier to talk about and helping young people know they do not have to face difficult days alone.
Start conversations
We want mental health to be something people can speak about openly, honestly and without judgement.
Build community
From memorial football matches to future school and community work, Forever 19 is built around people coming together.
Choose hope
Our message is not about pity. It is about hope, resilience and reminding people that difficult days do not have to define tomorrow.
HOW IT BEGAN
From the Barmy Army to Forever 19
After Ethan's death, his friends came together through the Barmy Army memorial football matches. What began as a way to remember someone they loved grew into community events that brought people together, raised thousands of pounds for mental-health causes and showed the power of friendship and conversation.
That spirit helped inspire Forever 19 — a long-term way of carrying Ethan's name forward and turning grief into action that can benefit other people.
CLOTHING WITH PURPOSE
Wear something that means something
Our clothing carries messages of hope, resilience, strength, kindness and self-belief. The aim is simple: create something people want to wear while giving those words a chance to start conversations in everyday life.
Forever 19 is a Community Interest Company. After production and delivery costs, profits are reinvested into developing Forever 19 and its community purpose.
Explore the collectionCommunity · Awareness · Education · Hope
Company number 17368796YOU'RE PART OF THIS TOO
Forever 19 is a community, not just a brand.
Whether you're a young person, parent, school, community organisation, business, friend or someone who simply believes mental health should be easier to talk about, there is a place for you here.